Description
Module 1: Introduction to Digital Marketing ( 4 Training Days)
• Definition of Marketing & Digital Marketing
• Marketing Mix – 8 Ps’
• The 4 Cs’
• Business understanding (business types, the Golden Circle, Business Model Canvas and Lean Canva)
• Brand Tone of Voice – brand persona
• Digital Marketing Channels
• Crafting of a Digital Marketing Strategy
• Defining SMART goals
• The marketing funnel
• Consumer and buyer personas
• Social Media Statistics
• Practice: mini-project
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