Training

In Today’s dynamic and continuously changing business world, it is the human assets and not the fixed or tangible assets that differentiate an organization from its competitors. We believe that Training enriches one’s skill, mindset and experience, likewise, his productivity.

EMEND always focuses on adding value to society through its services. We provide training services in many areas and to different industries, through our intensive experience in designing and delivering training programs.

EMEND has designed & delivered courses in Project Management, Contract Management
Management, Technical Construction Training and GPS in sites

EMEND is a corporate member of the International Project Management Association
PMA. We developed a Qualification Training Program based on the IPMA International
Competence Baseline ICB that qualifies for the IPMA Professional Project Management certificate.

EMEND in collaboration with Dr. Sherif EI Hagan delivers the distinguished CLAC program
(Contractual & Legal Aspects in the Construction industry)
This program became a significant tool in the career development of contracts specialists
It became a requirement in remarkable companies and huge projects.

EMEND has made a remarkable contribution to the development and implementation of
the first Egyptian project management certificate (NPMC). This certificate is sponsored by
the Egyptian Federation of Construction and Building Contractors (EFCBC) and has been
gualified by the Management Engineering Society (MES).
t represents a significant achievement for the construction industry in Egypt

EMEND Public Calendar &Certificates:

IPMA

International Project Management Association(IPMA)
PERSPECTIVE
• Strategy
• Governance, structures and processes.
• Compliance, standards and regulations.
• Power and interest.
• Culture and values.
PRATICE
• Design.
• Requirements, objectives and benefits.
• Scope.
• Time
• Organization and information.
• Quality
• Finance.
• Resources.
• Procurement and partnership.
• Plan and control.
• Risk and opportunities Stakeholders.
• Change and Transformation.
PEOPLE
• Self-reflection and self-management.
• Personal integrity and reliability.
• Personal communication Relationships and engagement.
• Leadership.
• Teamwork.
• Conflict and crisis.
• Resourcefulness.
• Negotiation.
• Result orientation.

NPMC

National Project Management (NPMC)
– Control Systems Program:
• Projects Cost Management.
• Finance & The Time Value of Money.
• Planning & Scheduling.
• Information & Reporting.
• Planning Methods
– Contextual Management Program:
• Contracts & Claims.
• Quality Management.
• Health & Safety.
– Management & Personal Skills:
• The Organizational & Project Structure.
• Leadership, Motivation & Work with Teams Communication & Negotiation Skills.
• Negotiating & Problem Solving Skills Human Resources.
• Management _Crises Management.

PMP

Project Management Professional (PMP)
National Project Management certificate (NPMC)
• Project Management.
• Professional (PMP).
• Project Management Framework.
• Agile Approach.
• PMBOK 7* Edition overview.
•Domain 01 PEOPLE 42% (14 task ) ( 53 Enablers).
• Domain 02 PROCESSES 50% ( 17 task ). (61 Enablers).
• Domain 03 BUSINESS ENVIROMENT 8% (4 task) ( 19 Enablers)

CLAC 010

– Sources and Regimes of Obligations.
• Theory of obligations.
• Theory of contract.
• Sources of obligations.
• Consequences & rules of obligations.
• Transmission of obligations.
• Extinction of obligations.
• Proof of obligations.
• Tort.

CLAC 020

– Specific Contracts / Law of Evidence / Liabilities of the Engineer and the Contractor.
• Contract for works v Contract for employment.
• Sub-Contracts.
Consultancy contracts.
• Administration law (Law no. 182/2018).
• Contract for labor.
• Law of Evidence.
• Liabilities of the Engineer and the Contractor.

CLAC 030

– FIDIC Contracts, Interpretive Case Oriented Approach.
• Risks in the construction industry.
• Balanced Contracts / Sharing of risks.
• Types of contracts.
• FIDIC Red Book: Interpretative Case Oriented Approach.
• Claims provisions / Resolution of disputes.

CLAC 040

– Claims & Disputes in the Construction Industry.
• Introduction & definition.
• Claims Concerning the existence (formation) of a contract.
• Claims arising from documentation (letter of intent / specifications…)
• Claims concerning execution of works (soil conditions / methods of construction / nominated subcontractors…)
• Claims concerning payment provisions (valuation of variations…)
• Claims concerning delays (types of delays / construction
program / disruption / concurrent delays…)
• Claims arising from default, determination, time at large, extension of time, net v gross approach…

CLAC 050

– Resolution of Disputes / Dispute Boards / Arbitration.
• Alternative Dispute Resolution (ADR)
• Dispute Boards (DAB / DRB/ CDB)
• Time-barring provisions.
• Arbitration agreement and its legal effects.
• Constitution of the arbitration tribunal.
• Arbitration procedures.
• The arbitral award.
• Annulment of the arbitration award.
– Contract Management Customized Programs
• The Stage of Preparing and Awarding Tenders.
• Effective Management of Tenders and Procurement Contracts.
Document Control
• Introducing to FIDIC.

Feasibility Study

Digital Marketing

Module 1: Introduction to Digital Marketing

• Definition of Marketing & Digital Marketing

• Marketing Mix – 8 Ps’

• The 4 Cs’

• Business understanding (business types, the Golden Circle, Business Model

Canvas and Lean Canva)

• Brand Tone of Voice – brand persona

• Digital Marketing Channels

• Crafting of a Digital Marketing Strategy

• Defining SMART goals

• The marketing funnel

• Consumer and buyer personas

• Social Media Statistics

• Practice: mini-project

Module 2: Content Marketing and Email Marketing

• Definition of Content and Content Marketing

• Content types

• Difference between paid and organic content sharing

• Copywriting and copyrights

• Graphic design tips

• The marketing funnel

• Creating a SMART goal

• Content strategy and framework

• Content calendar

• Idea generation process

• Using Canva for content creation2

• What makes content go viral?!

• Content types and the marketing funnel

• Organic Content sharing KPIs

• Digital Marketing titles and job description

• What is Email Marketing?

• Creating an email marketing strategy

• Methods to build your email list

• Customer segmentation

• How to avoid being spammed

• Email Types

• Building the customer journey

• The power of personalization

• Email components

• Email marketing design and tools

• Analyzing your email campaign and KPIs setting

• Practice: mini-project

Module 3: Facebook/ Instagram/X (formerly Twitter)/LinkedIn Advertising

Inbound and Outbound marketing

• Difference between organic and paid content

• What is Media buying?

• Media buying process

• The marketing funnel

• Creating a SMART goal

• The Customer persona and journey

• Setting up & optimizing your Facebook page3

• The Customer persona and journey

• Introduction to Facebook/Instagram Ads

• Creating a Facebook/Instagram Ad

• A/B testing

• Facebook Pixel

• Facebook/Instagram Reporting & KPIs

• Objectives of using X(formerly Twitter)

• Setting up your X(formerly Twitter) profile

• Creating a X(formerly Twitter) Ad

• X(formerly Twitter) reporting and KPIs

• Objectives of using LinkedIn

• Setting up your LinkedIn page

• Creating a LinkedIn Ad

• LinkedIn reporting and KPIs

• Practice: mini-project

Module 4: Search Engine Optimization (SEO)

What is Ecommerce?

• Why we need a website/App?

• Business Types

• Advantage/disadvantage of Ecommerce

• Content management system(CMS)

• What is SERP?

• How search engines work (Google)?

• What is SEO?

• White-hat Vs black-hat

• Keyword Research and categories

• A brief about HTML

• On-site SEO

• Off-site SEO

• Technical SEO4

• Myths about SEO

• SEO Audit and optimization

• Building an SEO strategy

• Practice: mini-project

Module 5: Advanced Google Ads Keyword Planning/Google Analytics for website and application performance

What is Media buying?

• Media buying process

• What is SEM?

• Introduction to Google Ads

• Google Advertising channels

• How to create a Google Ads account

• Google Ads types

• Keyword research and types

• Negative keywords

• The marketing funnel

• Creating a SMART goal

• Creating a Google Ad

• Calculating your budget

• Reporting and KPIs

• Introduction to YouTube

• YouTube algorithm

• Creating Your YouTube Channel

• YouTube video types

• Creating a YouTube Ads /Google Ads

• YouTube Reporting and KPIs

• Analytics and its effect on decision-making

• Introduction to Google Analytics

• Dimension and metrics

• Creating an account on Google analytics

• Google Analytics demo account

• What is a session? Hit? Events?

• Google Analytics 4 (GA4)

• Report types on Google Analytics

• Customer journey and sitemaps

• Important KPIs on Google Analytics

• Creating customized reports

• Practice: mini-project

EMEND Customized programs:

• Project Organizational Structures.
• Project Control.
• Follow-up Planning and Operations Management.
• Time Planning and scheduling.
• Extension of Time Claims (E.O.T)
•Planning Software Application.

• The stage of preparing and awarding tenders.
• Effective Management of tenders and procurement contracts.
•Introducing to FIDIC.

• Time Management.
• Leadership Skills.
• Communication Skills.
• Problem Solving.
• Negotiation Skills.
• Conflict Management.
• The Concept of Strategic Management.
• Finance for Non-Financial
• Read and Analyze Financial Statements.
• Cash Flow Reports. •Self Management & Emotional Intelligence
•Business writing
•Setting goals and become achiever
•Successful interviews
•Presentation and public speaking
• Cost Analysis Skills for Planning and Control. • Team work

• HVAC.
• Electrical Distribution (Medium Voltage – Low Voltage – Light
Current)
• Civil Infrastructure Design and Documentation Software.
• Engineering Design Modeling Software GPS in Sites).
• GPS (Global Position System).
• GIS (Geographic Information System).

Management Solution:

Capacity- Building
Strategy Planning
Organization & Developing
Qualitative
Satisfaction Survey
Training needs assessment (TNA)
Coaching Programs
Marketing Planning
Human Recourses Services

Management Solutions List of Clients:

• Joint Program Strategy for Egypt’s Water Sector Sponsored by European Union in Egypt.
• Create and Implement a Capacity-Building on Sustainable Development in the Water Sector.
• Construction sector training needs marketing survey for GTZ – Mubarak Kohl.
• Satisfaction Survey for the British council – Egypt.
• Reorganization project of El Saada Factory for sweets (IMC BRC Delta).
• Coaching program for executive managers for El Islamic Group.
• Human resources management system for Wafa Chemicals.
• Human resources management system for Natex.
• Marketing planning & implementation for Natex.