Digital Marketing Module 2: Content Marketing and Email Marketing

Module 2: Content Marketing and Email Marketing ( 5 Training Days)

• Definition of Content and Content Marketing
• Content types
• Difference between paid and organic content sharing
• Copywriting and copyrights
• Graphic design tips
• The marketing funnel
• Creating a SMART goal
• Content strategy and framework
• Content calendar
• Idea generation process
• Using Canva for content creation
• What makes content go viral?!
• Content types and the marketing funnel
• Organic Content sharing KPIs
• Digital Marketing titles and job description
• What is Email Marketing?
• Creating an email marketing strategy
• Methods to build your email list
• Customer segmentation
• How to avoid being spammed
• Email Types
• Building the customer journey
• The power of personalization
• Email components
• Email marketing design and tools
• Analyzing your email campaign and KPIs setting
• Practice: mini-project
• Creating an email marketing