Digital Marketing Module 3: Social Media Advertising

Module 3: Facebook/ Instagram : Facebook/ Instagram/X (formerly Twitter) LinkedIn Advertising ( 5 Training Days)

• Inbound and Outbound marketing
• Difference between organic and paid content
• What is Media buying?
• Media buying process
• The marketing funnel
• Creating a SMART goal
• The Customer persona and journey
• Setting up & optimizing your Facebook page
• The Customer persona and journey
• Introduction to Facebook/Instagram Ads
• Creating a Facebook/Instagram Ad
• A/B testing
• Facebook Pixel
•Facebook/Instagram Reporting & KPIs
• Objectives of using X(formerly Twitter)
• Setting up your X(formerly Twitter) profile
• Creating a X(formerly Twitter) Ad
• X(formerly Twitter) reporting and KPIs
• Objectives of using LinkedIn
• Setting up your LinkedIn page
• Creating a LinkedIn Ad
• LinkedIn reporting and KPIs
• Practice: mini-project