Digital Marketing Module 5: Advanced Google Ads

Module 5: Advanced Google Ads Keyword Planning Google Analytics for website

and application performance ( 5 Training Days)

• What is Media buying?
• Media buying process
• What is SEM?
• Introduction to Google Ads
• Google Advertising channels
• How to create a Google Ads account
• Google Ads types
• Keyword research and types
• Negative keywords
• The marketing funnel
• Creating a SMART goal
• Creating a Google Ad
• Calculating your budget
• Reporting and KPIs
• Introduction to YouTube
• YouTube algorithm
• Creating Your YouTube Channel
• YouTube video types
• Creating a YouTube Ads /Google Ads
• YouTube Reporting and KPIs
• Analytics and its effect on decision-making • Introduction to Google Analytics
• Dimension and metrics
• Creating an account on Google analytics
• Google Analytics demo account
• What is a session? Hit? Events?
• Google Analytics 4 (GA4)
• Report types on Google Analytics
• Customer journey and sitemaps
• Important KPIs on Google Analytics
• Creating customized reports
• Practice: mini-project